The Sustainable Marketing Audit

📊 Channel Focus

Let's understand how you're spreading your marketing effort

1 How many marketing channels are you actively maintaining? (Select all that apply)

2 My current marketing approach is:

Sustainable - I could maintain this long-term

Manageable - busy but not burned out

Unsustainable - I can't keep this pace

Drowning - it's taking over my life

3 In the last 3 months, do you know which channel brought you the most clients?

Yes, I can name the specific channel

I think I know but I'm not certain

I have no idea

4 If you had to stop using one channel tomorrow, which would it be?

I can name one immediately

I'd struggle, there are too many to choose from

I'd panic - I need them all

📈 Measurement & Tracking

Do you know what's actually working?

5 Do you have Google Analytics or similar tracking installed?

Yes, and I check it regularly

Yes, but I rarely look at it

No / I don't know

6 Can you track where your leads/sales come from?

Yes, I have a system that tracks this

Sometimes - it's patchy

No, I'm guessing

7 How often do you review your marketing results?

Weekly

Monthly

Quarterly or less

Never / when I remember

8 Do you know your customer acquisition cost (CAC)?

Yes, I know the exact number

I have a rough idea

No, I don't track this

🎯 Understanding Your Business

Can you clearly articulate what makes you different?

9 Can you explain what makes you different from competitors in one sentence?

Yes, and customers use similar words when describing us

Yes, but I'm not sure customers see it that way

I struggle to articulate this clearly

No, we're pretty similar to everyone else

10 What's your biggest competitive advantage?

A specific process/method only we have

It's a combination of many things

Better quality/service

Lower price

I'm not sure

11 Who is your business NOT for?

I can clearly define who we don't serve

We have a few types of people we don't work well with

We try to serve everyone

👥 Understanding Your Customer

Are you guessing what customers want, or do you actually know?

12 In the last 60 days, how many customers have you asked about why they bought from you or what they thought about your service/product?

3+ customers

1-2 customers

None

13 I know my ideal customer's: (Select all that apply)

Age range

Income level

Biggest problem we solve

Where they look for solutions

What they've tried before us

The words they use to describe their problem

14 How did you define your target customer?

I've spoken to 5+ actual customers (whether or not I also did other research)

I did market research

I made an educated guess

I'm targeting everyone

15 When was the last time you updated your customer understanding?

In the last month

In the last 6 months

Over a year ago

Never - it's the same as when I started

💬 Messaging & Consistency

Is your marketing message clear and consistent?

16 Do you have 3-5 core topics you consistently talk about?

Yes, and I stick to them

Sort of, but I also talk about other things if I think they are relevant

No, I post about whatever feels relevant at the time

17 Someone visits your website/social profile. Within 10 seconds can they tell: (Select all that apply)

What you do

Who it's for

Why you're different

18 Your marketing message is:

Consistent everywhere - same positioning across channels

Mostly consistent but some variation

Different on each platform

I'm still figuring it out

The Sustainable Marketing Audit

📊 Channel Focus

📈 Measurement & Tracking

🎯 Understanding Your Business

👥 Understanding Your Customer

💬 Messaging & Consistency

Your Sustainable Marketing Score

📊 Channel Focus

📈 Measurement

🎯 Business Understanding

👥 Customer Understanding

💬 Messaging

🎯 Your Priority Focus Area

Your Detailed Feedback

📊 Channel Focus

📈 Measurement & Tracking

🎯 Business Understanding

👥 Customer Understanding

💬 Messaging & Consistency

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